Thanks for your interest in participating in our research study! This questionnaire should only take a few minutes. Thanks.

Name:

Email Address:

(We will contact you via email, so please make sure this is correct!)

Daytime Phone Number:
Evening Phone Number:
Mailing Address:
City:
State:
Zip Code :
Age:
Gender:
Current Occupation:
Annual Household Income:

1. Do you work for any of the following companies or products: Ultimate TV, Replay TV, Microsoft, Digeo, Moxi, Comcast, or TiVo?

2. Do you work in any of the following fields: market research, advertising, web development, consumer electronics, or radio, television, or cable or satellite TV?

TV USAGE:

3. How many hours of TV do you watch per week ?
I don't have a TV
Less than 7 hours per week
7 to 14 hours per week
15 to 21 hours per week
22 or more hours per week

4. How do you receive TV programming in your home today? (If you have more than one program source, please pick one source you watch most often.)
I subscribe to a cable service
I subscribe to a satellite service
I have an antenna
Other :

5. Do you own a High Definition television set or HDTV? An HD television is a television capable of displaying programs in high definition, which has greater resolution and better picture quality.
Yes
No
Not sure

5a. If YES, do you presently receive HD programming at home?
Yes
No

5b. If NO or NOT SURE, how interested are you in getting high definition programming at home?
Not at all interested Very interested

DVR USAGE:

6. To the best of your knowledge, which of the following statements are TRUE about Digital Video Recorders (DVRs)? Select all that apply.)
A DVR is a device attached to your TV that pauses and rewinds live television
All DVRs require a subscription fee
A DVR is a new type of DVD with higher definition
A DVR is a home security system
A DVR is a digital camcorder
A DVR is a device that uses program guides to find programs and record them automatically
None of the above

7. Please indicate whether you have heard of DVRs offered by the following companies. (Check all the DVR companies you are aware of)
DVR from your cable company
Dish DVR from Dish Network
DIRECTV Plus DVR
TiVo
RePlay TV
PC DVR (DVR connected to a personal computer or media PC)
None of the above

8. Which statement best describes your current adoption of digital video recording technology? (Please check one.)
I currently have a DVR in my home
I plan to get a DVR within the next few months
I definitely want a DVR, but I don’t really have firm plans to get one
I think I might like having a DVR, but I’m not totally convinced
I don’t think I need a DVR
Not sure -- I have never really thought about getting one

8a. If you currently have a DVR in your home, what type(s) of DVR do you have? Please check all that apply.
DVR from my cable company
Dish DVR from Dish Network
DIRECTV Plus DVR
TiVo
RePlay TV
Windows Media Center
I do not have a DVR

9. Which of the following describes your role in your household’s decisions to purchase consumer electronic devices?
Primary decision maker
Share decision making responsibility
Minor decision maker
Not involved in decisions

INTERNET USAGE:

10. Do you have access to the internet at home or at work?
Home only
Work only
Both
Either

11. How do you connect to the Internet most often?
N/A - I do not connect to the Internet
Dial up modem
DSL
Cable modem
Other:
Don't know

12. How much time do you spend online each week?
4 hours or less
5 to 10 hours
11 to 15 hours
16 to 20 hours
More than 20 hours

13. Approximately how many times have you purchased an item and/or service online in the past 6 months?
1 to 2 times
3 to 5 times
6 to 10 times
More than 10 times
N/A - I haven't purchased anything online in the past 6 months.

14. Have you ever visited the tivo.com website?
Yes
No

AVAILABILITY:

15. Are you available to come to TiVo's offices for a 60-minute long usability testing session during any of the following timeslots? We will pay you $100 for your time.

Please choose all of the time slots during which you are available, and we'll contact you by Monday, June 2nd, if you are selected. Thanks!

Wednesday, June 4th
10:00 AM
11:30 AM
1:00 PM
2:30 PM
4:00 PM

Thursday, June 5th
9:00 AM
10:30 AM
12:00 PM
1:30 PM
3:00 PM