Thanks for your interest in participating in our research study! This questionnaire should only take a few minutes. Thanks.

1. Do you work for any of the following companies or products: Ultimate TV, Replay TV, Microsoft, Digeo, Moxi, Comcast, or TiVo? -- Yes No

2. Do you work in any of the following fields: market research, advertising, web development, consumer electronics, or radio, television, or cable or satellite TV? -- Yes No

3. How would you rate your expertise with computers? - select one - Beginner Novice Intermediate Expert

4. How would you rate your expertise with audio/visual equipment, for example, setting up and using a new stereo or VCR? - select one - Beginner Novice Intermediate Expert

TV USAGE:

5. How many hours of TV do you watch per week ?
I don't have a TV
Less than 7 hours per week
7 to 14 hours per week
15 to 21 hours per week
22 or more hours per week

6. How do you receive TV programming in your home today? Please check all that apply.
N/A -- I don't have a TV
Antenna
Analog cable with no cable box
Analog cable with a box
Digital cable
Satellite
Fiber optic (such as FiOS or U-Verse)
Other:
Don't know

DVR USAGE:

7. To the best of your knowledge, which of the following statements are TRUE about Digital Video Recorders (DVRs)? Select all that apply.)
A DVR is a device attached to your TV that pauses and rewinds live television
All DVRs require a subscription fee
A DVR is a new type of DVD with higher definition
A DVR is a home security system
A DVR is a digital camcorder
A DVR is a device that uses program guides to find programs and record them automatically
None of the above

8. Please indicate whether you have heard of DVRs offered by the following companies. (Check all the DVR companies you are aware of)
DVR from your cable company
Dish DVR from Dish Network
DIRECTV Plus DVR
TiVo
RePlay TV
PC DVR (DVR connected to a personal computer or media PC)
None of the above

9. Which statement best describes your current adoption of digital video recording technology? (Please check one.)
I currently have a DVR in my home
I plan to get a DVR within the next few months
I definitely want a DVR, but I don’t really have firm plans to get one
I think I might like having a DVR, but I’m not totally convinced
I don’t think I need a DVR
Not sure -- I have never really thought about getting one

9a. If you currently have a DVR in your home, what type(s) of DVR do you have? Please check all that apply.
DVR from my cable company
Dish DVR from Dish Network
DIRECTV Plus DVR
TiVo
RePlay TV
Windows Media Center
I do not have a DVR

9b. If you currently have a DVR in your home, how likely are you to switch television service provider and/or to another DVR in the next 6 months?

Not likely at all

Very likely

 

 

9c. If you DO NOT have a DVR currently in your home, how interested are you in getting a DVR in the next 6 months?

10. Please indicate your familiarity with TiVo
Not familiar at all
Know of TiVo by name, but not much else
Somewhat familiar with TiVo and its functionality
Very familiar with TiVo and its functionality

HD TELEVISION:

11. Do you have a television capable of displaying high definition content (HDTV)? (They are usually sold as "HD-ready", "HD-capable", "HD-integrated.")
Yes
No
Not sure

If yes:

11a. Are you currently receiving and watching HD programs in your home ?
Yes
No

If no or not sure:

11b. How likely are you to purchase an HDTV in the next 6 months?

INTERNET USAGE:

12. Do you have access to the internet at home or at work?
Home only
Work only
Both
Either

13. How do you connect to the Internet most often?
N/A - I do not connect to the Internet
Dial up modem
DSL
Cable modem
Other:
Don't know

14. How much time do you spend online each week?
4 hours or less
5 to 10 hours
11 to 15 hours
16 to 20 hours
More than 20 hours

TECHNOLOGY ADOPTION :

15, Which of the following statement best describes your personal approach to new technologies? (Please check one)
I prefer to stay with existing technologies as long as possible; I prefer not to change if it is not necessary
I will try out new technologies after they become more popular and more people have tried them
I like to be among the first to try out the latest new gadgets, technology and services

AVAILABILITY:

16. Are you available to participate in a 60-minute long online discussion session during any of the following timeslots? We will provide you a $50 Amazon gift card for your time and feedback.

Please choose all of the time slots during which you are available, and we'll contact you by Friday, April 9th, if you are selected. Thanks!